2. vector graphics
What is this module about?
In this module, you’ll be introduced to visual identity design through the use of vector graphics. You will create a brand, design a logo, and learn the practical application of it by designing the packaging and a display for a certain product. Concluding this project, you will either build a paper maquette of your packaging and display, or design contents for a Facebook product page and layout for a landing page.
What are the requirements for this module?
At this point in the masterclass you will need access to Adobe Creative Cloud, and a computer that can run Illustrator. Since you will be building a maquette, you will also need basic tools, like scissors, glue, and a ruler. We also recommend having a dotted notebook and some good quality pencils and an eraser.
Whom is it recommended for?
As the second of the General Studies modules in the Graphic Design Masterclass, it is a must for every student who wants to study vector graphics, visual identity design, logo design and branding. This module is also a prerequisite for the Raster Graphics module.
Software we use
thematics
File Management and User Interface
Preferences of Bridge and Illustrator. Synchronizing colour space. Setting up our workspace in Illustrator.
Basic Vector Graphics
Path and shape. Stroke and fill. Bézier curves. Compound paths.
Advanced Vector Graphics
The Shapebuilder. The Width Tool. Gradients. Using layers.
Isometric Drawing
Using actions. Drawing in isometric 3D.
Mesh Tool & Symbols
Using the Mesh Tool and the Symbol Spray to create sophisticated vectorgraphics.
Patterns, Styles and Brushes
Creating and applying patterns, brush styles and object styles.
Masking and Transparency
Different uses of masks and basic transparency effects.
Working with Type
Artistic and Area Type. Type on a path. Roman hanging punctuation.
Distortions
Warps and distortion effects.
project “himalaya”—general challenge
Research 3 different target groups. Create 3 concepts.
Design the identity for the concept you picked.
Project “himalaya”—print challenge
Rules of logo design. Preliminary research. Sketching the logo.
project “himalaya”—digital challenge
Designing and finalising the logo. Creating the packaging and the display.
*****
The module ideally takes 16 lessons to finish.
A lesson is 90 minutes long.
It is recommended to take 1 lesson a week.
FOR INDIVIDUALS:
(paid in 4 installments)
£ 276 ×4 (£ 1104)
FOR duos:
(paid in 4 installments)
£ 138 ×4 (£ 552) /student