2. Identity, branding, and package design

16×120 minute-long lessons.

Original price: £ 1440


Special Lockdown PriceS



(paid in 4 installments)

£ 324×4

duos: 50% OFF

(paid in 4 installments)

£ 180×4 /student

trios: 66% OFF

(paid in 4 installments)

£ 120×4 /student

What is this module about?

In this module, you’ll be introduced to basic visual identity design through the use of vector graphics. You will create a brand, design a logo, and learn the practical application of it by designing the packaging and a display for a certain product. Concluding this project, you will build a paper maquette of your packaging and display, in order to photograph for your future portfolio.

What are the requirements for this module?

At this point in the masterclass you will need access to Adobe Creative Cloud, and a computer that can run Illustrator. Since you will be building a maquette, you will also need basic tools, like scissors, glue, and a ruler. We also recommend having a dotted notebook and some good quality pencils and an eraser.

Whom is it recommended for?

As the second of the General Studies modules in the Graphic Design Masterclass, it is a must for every student who wants to study vector graphics, basic visual identity design, logo design and branding, basic packaging design, and maquette showcasing. This module is also a prerequisite for the Image Manipulation and Print Design module.

Software we use


File Management and User Interface

Preferences of Bridge and Illustrator. Synchronizing colour space. Setting up our workspace in Illustrator.

Basic Vector Graphics

Path and shape. Stroke and fill. Bézier curves. Compound paths.


project “himalaya”—step one

Pitching for 3 different target groups.

Advanced Vector Graphics

The Shapebuilder. The Width Tool. Gradients. Using layers.

Isometric Drawing

Using actions. Drawing in isometric 3D.


Project “himalaya”—Step Two

Rules of logo design. Preliminary research. Sketching the logo.

Mesh Tool & Symbols

Using the Mesh Tool and the Symbol Spray to create sophisticated vectorgraphics.

Patterns, Styles and Brushes

Creating and applying patterns, brush styles and object styles.


project “himalaya”—step three

Designing and finalising the logo. Creating the packaging and the display.

Masking and Transparency

Different uses of masks and basic transparency effects.

Working with Type

Artistic and Area Type. Type on a path. Roman hanging punctuation.


Warps and distortion effects.


Project “Himalaya”—FINAL STEP

Printing the files and building the maquette.