So how does it work?
It's quite simple. First, we review your idea or existing design. Then together we find out what’s really needed (which sometimes isn’t the same as what you want). Finally, I will introduce options to help you make the right choices for your business.
What is it good for?
Let's consider what usually happens when we skip this crucial step and go directly to a graphic designer. Typically, you already have an idea. One that’s been approved and supported by friends and family. You hire a graphic designer to create your visual identity, based on this idea. Then when it's done, there’s a good chance you are not absolutely satisfied, or worse, it simply does not work.
Why? Because there was no professional feedback, no expert point of view, and the designer created exactly what you wanted, instead of what you actually need. In the case of hiring agency services instead of a designer, you may get better results, but for that you will pay a lot more, and the scale of that process can easily become overwhelming.
So why not choose the optimal solution first? Work with a design counsellor, and then hire a designer to produce the best possible outcome of your vision.